Introduction
Core Idea
This project delivers a solution to the influence of the pandemic on social and interpersonal relationships through a dynamic community hub. The core purpose is to encourage creative interaction through activities, creating a reliable network of like-minded individuals.
Role
• Lead UX/UI Design • Art Direction • Content Creating • Project Management
Deliverables
• Brand Identity • Web Design • Clickable prototypes
Design Process
1. Defining
• Define the problem
• Identify the scope and goals of the project, the target audience, and the user needs and requirements
2. Research
- • Research market research, user interviews, competitive analysis
- • Validate assumptions
3. Design
- • Create the content, user flow, information architecture
- • Create sketches, wireframes, art direction, design system
4. Prototyping
- • Create clickable prototypes
- • Conduct user testing
- • Refine prototypes
Product Vision
Problem
Post pandemic, the majority of Canadian population is acknowledging negative changes in social and mental well-being. These adults are in search of a local community and organization to re-engage with like-minded individuals through social activities.
Primary Archetype
Secondary Archetype
Research
Objective
To validate assumptions and define pain points.
Primary Hypothesis – Adults between the age of 22-35 have become numb to interpersonal relationships as an influence of the pandemic, finding it difficult to engage themselves in new hobbies, activities.
Key Findings
- • Struggling to escape their comfort zone, due to pandemic influence.
• Wanting a long-lasting community with similar people.
• Frustrated because they don’t know where and how to effectively gather relevant information.
• Frustrated by unreliable information.
• Feel intimidated by high-commitment content.
User Data
User Profiles
Data Sheet
User Journey
Mental Model
Primary Mental Model
Secondary Mental Model
Design
1. Breadboard
2. User Flow
3. Wireframe
4. Design System
Initial Sitemap
User Flow
Designing a sound microsite to cultivate trustworthiness for users. Dividing the user flow into novices/regulars would reduce information clutter and facilitate the updating of data readily.
Microsite User Scenario
Wireframe
Design System
Style Guide
Style Guide
Style Guide
Style Guide
Prototyping
User Test
3 User Tests with 18 users
setup the user scenario & conducted user test : categorized to experts/users and function/design
User Feedback
Iteration
Microsite Overview
Prototype
The Story
The pandemic has altered the way we view the world and how we interact with each other, making it difficult for some to return to a normal life. Dimension 0 develops a new social trend for this new norm era.
This project is created during VFS Digital Design program