Introduction
Core Idea
A solution for social media addiction by offering a more productive and meaningful alternative to the endless scrolling and engagement that can be so addictive on social media platforms. Users can focus on learning and growing in their interests, engage with a supportive community of like-minded individuals, and contribute their own knowledge and experiences to the platform, which can provide a sense of purpose and accomplishment.
Solo Project
• Branding • Art Direction • Content Creating
Deliverables
• Brand Guidelines • Logo • Logo Animation
Design Process
1. Defining
• Define the problem
• Identify the target audience, and the user needs and requirements
2. Research
- • Research market research, user survey, competitive analysis
3. Analyze
- • Establish brand identity
4. Design
- • Find an art direction
- • Create logo, brand applications
Research
Key Findings
• Every content is not monitored properly – passing of wrong information to the viewers and the promotion of unusual content.
• Deviate user from path – searches are not always appropriate when
seeking anything specific.
- • Taking long time to validate the information and solutions.
Brand
Identity
Design
Logo
Youtube Channel
Colours
Brand Awareness
Together, light royal blue and atomic orange can create a complementary color scheme that balances out the professionalism and sophistication of blue with the energy and excitement of orange. To convey a sense of dependability and trustworthiness, while also being innovative and dynamic. Additionally, the use of these two colors can make a brand stand out and be easily recognizable.
Typography
Personality
Freight Sans Pro is a versatile and legible typeface. It has a modern and sleek appearance, yet, the rounded edges and open counters of it give it a friendly and approachable appearance that can be well-suited for brand.
The Story
“Follow the right rabbit” Just as Alice in Wonderland followed the white rabbit down the rabbit hole into a magical world, so too can we connect with people from all over the world and learn from their experiences.
The rabbit is a symbol of curiosity and adventure – qualities that are essential for learning and growth. By following the "right rabbit" and exploring this platform, we are embracing our curiosity and seeking out new experiences and knowledge.
This project is created during VFS Digital Design program